Creative Thinking Techniques

This is one of the 12 creative thinking techniques we learnt about.

Re-framing Matrix

This is a creative thinking technique used to look at problems/issues with a product from different perspectives. It does this by using a simple four grid format with a box in the middle where you would place problem.


The next step would be to write the 4 Ps down.


The words are Product, Potential, Planning, and People. You could use whatever words fit better for your product but these 4 words are the correct way to use this creative thinking technique.

This technique could be very useful for a Graphic Communicator. Say, for example, I had just created a poster for an event. If I then put it up online and it wasn’t grabbing peoples attention or people were saying they couldn’t understand a curtain element. I could use the Re-Framing matrix to solve these problems.

Here is an example I have made for this hypothetical situation:re-framing-matrix-100

After trying to use this for a poster I feel it would be better for interactive products like websites and apps.

The other Creative Techniques are:

  • Brainstorming
  • Mindmapping
  • Forced Analogy/Random Word
  • The checklist
  • The 6 Thinking hats
  • Picture Association
  • Scamper
  • Lotus Blossom
  • Attribute listing
  • Metaphorical Thinking