This is one of the 12 creative thinking techniques we learnt about.
This is a creative thinking technique used to look at problems/issues with a product from different perspectives. It does this by using a simple four grid format with a box in the middle where you would place problem.
The next step would be to write the 4 Ps down.
The words are Product, Potential, Planning, and People. You could use whatever words fit better for your product but these 4 words are the correct way to use this creative thinking technique.
This technique could be very useful for a Graphic Communicator. Say, for example, I had just created a poster for an event. If I then put it up online and it wasn’t grabbing peoples attention or people were saying they couldn’t understand a curtain element. I could use the Re-Framing matrix to solve these problems.
Here is an example I have made for this hypothetical situation:
After trying to use this for a poster I feel it would be better for interactive products like websites and apps.
The other Creative Techniques are:
- Forced Analogy/Random Word
- The checklist
- The 6 Thinking hats
- Picture Association
- Lotus Blossom
- Attribute listing
- Metaphorical Thinking