Type specimen brief: Refrences


A description of Eric Gill from Fiona MacCarthys Eric Gill pg 78



Vernacular Type Project

Vernacular typeography, or “found lettering”, is type in the world, in our towns, cites and shops. This could be, for example, hand written tables, shop signs and other things of this nature.

Here are some examples of vernacular typography:


For this project we were put into groups of 3, I was in a group with Alfie and James. Each group was given a different word. The word we were given was “Impress”. We then had to come up with some ideas for vernacular type projects we had a number of different ideas.

Here are some sketches:

In the end we decided to go with the steps as it was was the easiest to achieve.

So first we tried to do it with chalk:


But we found that it wasn’t clear enough so we tried masking tape:


As you can see its looking much better, here is the finished piece:


Overall I’m pleased with this but i think we could have been a little more adventurouswith our idea

Roald Dahl Six Word Story

For this brief we had to choose one of Dahls stories and then create a Hybographic (type faces combined), A3 poster using the story of our choice. It took me a while to decide on a story let alone the six words. These are some ideas I had:

The Twits

  • Tinned Sardines and other Nasty Things
  • Beastly Tricks and some Tinned Sardines
  • The Smelliest Nastiest Couple of People
  • Horrible Secluded Couple Play Beastly Tricks

Fantastic Mr Fox:

  • Intelligent Fox Feeds Fellow Starving Animals
  • Intelligent Fox Feeds Fellow Hungry Animals

I decided to go for Intelligent Fox Feeds Fellow Starving Animals. I ran the idea past David, our tutor, but he said it was to obvious. He said it should read like a headline giving a little bit of information without revealing to much. I went back to the drawing board and then came up with this gem.

  • Marvellous Mammal Schemes Against Ferocious Farmers